Tuesday, September 14, 2010

OCAD U Rebrand

While I used to consider emails from DesignEdge spam, I recently started reading them and found out otherwise. They have some interesting short stories with links to full articles, job postings and contests related to design.

Today there was an article about the rebranding of OCAD. I wondered for a long time why OCAD hadn’t changed their name to suit their new classification and my question has finally been solved; in June of this year their name was officially changed to OCAD University. The University published a public request for proposals in July and announced at their Welcome Back Corn Roast that Bruce Mao was selected to develop a new identity for the University.

I can’t imagine being in the shoes of Bruce Mao, trying to represent an entire university would be quite the task. This would be especially hard since you are trying to meet the wants and needs of wild, artsy and particular students, not to mention the staff and alumni. Each critic would likely think they know what the school needs and just how to execute it. With such strong design opinions coming down on him, I’m interested to see what Mau comes up with, and especially how it is received by the public.

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