• Designers complain that clients are insensitive and ruin our ideas, one designer
interviewed for the book suggested that to avoid this, we should choose our clients carefully and the rest will be easy.
• Many people will study Obama's campaign and try to replicate it's success. You need a good logo, consistent typography and commitment from those involved. These three things will be useless unless the person you are promoting is smart with a unique message and a good product.
• Obama won the design race and used this new level of design to signal change. The Obama campaign was consistent over all platforms; cell phones, websites, email, social network, iPods, laptops, billboards, print ads, campaign events, television, etc..
• Typefaces alone do not make a successful graphics campaign, the public needs something memorable that perpetuates good feelings towards the brand, product or candidate.
• Americans have come to know red as a Republican colour and blue as the Democratic colour. Obama's campaign combined these two colours, with an emphasis on blue, to imply unity and to present the country as one instead of segregated.
• The logo had a number of purposes: help make Obama compelling and credible, demonstrate the campaign's organization, allow supporters to show their excitement, serve as a visual signature in media coverage.
• Three basic criteria were looked at when brainstorming for the logo: tell a simple and authentic story, be stylistically resonant, demonstrate impeccable execution.
Next week I will continue to read and will post more highlights at the end of the week. Hopefully it continues to be as interesting and informative as it has been so far.
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