Friday, May 6, 2011

How Good Designers Think

I came upon this article a couple weeks ago and found it be a great look into how designers think at each stage of the creative process. From insight to inspiration to action, the writer describes how good designers think differently.

Insight
Most insight deals only with improvements upon an existing solution, but occasionally good designers go deeper and find unexpected but relevant solutions. One key thing they do is to think of people as people rather than consumers, this makes it easier to empathize with the issues people face every day. By observing people, good designers are able to move past what people say they do and see how they truly live their lives. Good designers also look beyond the discipline they are working within and add in expertise from other areas. Finally good designers look at how things may change in the future, then consult with many disciplines to see if they agree with their predictions.

Inspiration
Good designers have the ability to visualize things that have never been done, they can think abstractly and make it happen. In design, things are always being created for the future, whether it be through designing for new products or services, designers are constantly using their creativity to make something feasible. This skill is very useful when trying to come up with and execute something that has never been done before. Another useful skill is a designer's ability to inspire others to become part of their idea and help make it a reality.

Action
Good designers understand that they can't do everything and know to work with others to be successful. Designers stay with the project until the end, what's better than being able to say, "I did that!" Good designers are also able to come up with practical solutions, they can help solve contradictions and make compromises to get the project to work. Finally good designers understand the importance of iteration, they refine concepts through multiple stages, by getting feedback from the right people along the way, projects are brought to their full potential.


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