One would think that reading magazines from three years ago (I've been skimming old issues the past couple weeks trying to catch up on my reading, college really slowed me down) would be a little pointless since all of the information is outdated, but today at lunch I discovered otherwise. My magazine for the day was Graphic Monthly Canada, a magazine devoted to the print industry in Canada. One of the articles near the front of the issue was talking about the effects e-readers have had on the book industry and in turn the companies responsible for printing the books. At the time (2009), the article said that e-books had 2% of the book market, up from less than 1% in the previous year. I mentioned this fact to my co-workers and wondered aloud what the percentage would be now. A tech savy iPhone user quickly looked up some information and concluded we are now up to 13%.
In an industry that changed so little for so long, it is amazing the progress e-books have made in such a short amount of time. The publishing company I work for is currently working on their second run of e-books and our main audience is people over 50. E-books are being read by people of all ages and publishing companies are realizing that. It is an interesting time for designers and I'm eager to grow with the changing needs of companies. I feel that the web course I took is a great starting point and I am excited to continue learning more about this emerging market.
No comments:
Post a Comment