Charity: Water

Before the earthquake in Haiti one in three Haitians did not have access to clean drinking water. That number has now increased and with this increase the group Charity : Water has received more media attention. Charity : Water is working to provide water to the almost billion people, one in eight in the world, that go without. 100% of the money raised is put towards project costs and funding sustainable water solutions in the areas of greatest need.

Of all the water in the world, only 2.5% is fresh water. Unsafe water and a lack of basic sanitation causes 80% of all sickness and disease, and kills more than all forms of violence combined (including war). Wells to provide clean water can cost from $4,000 to $12,000 and many are living on less than a dollar a day. Even if everyone contributes many cannot afford to build a well in their community.

The simple name clearly tells the viewer what the charity is fundraising for and creates no false assumptions or stereotypes for the charity. The name allows the charity to remain neutral and let its message speak for itself. In three years the charity was able to raise 10 million dollars and provide clean water to nearly one million people. Talk about effective social change.