As part of my final year at Conestoga I came up with a thesis project. I, along with 90% of my classmates, decided to do a re-branding exercise. I chose to focus on Green Earth, a chain of stores in South-Western Ontario that drove me crazy every time I went in. They had great products and lots of selection but their stores were too full and made the shopping experience hectic. Part of the plan I laid out included streamlining their product offering and creating zones to make it easier to find what you were looking for. While that isn't generally part of a designer's role, I find that when I am working on projects I want the final solution to be effective not just aesthetically pleasing.
My final submission included a complete package for Green Earth (for school only) including a streamlined logo that better suited their products, a branding guidelines booklet, a full stationery set, a new website, simplified bags and receipts, as well as signage to help define different areas in the store.
Below are a few photos of the different elements.
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